The Challenges of Consumer Engagement
Leigh Tymms, from Clarity Sustainability joins a panel of industry experts from communications, marketing and reverse logistics backgrounds to discuss the challenges of engaging consumers in the circular economy and what companies need to do to get people on board as part of the 2015 Disruptive Innovation Festival.
Particularly, the group review an emerging circular economy business model from the innovative company ZeroNet, presented by Paul McSweeney. He shares his views and challenges in engaging people in the reverse logistics of household WEEE materials. Leigh and Daianna Karaian, founder of Thoughtful then go on to contribute their thoughts and experiences in this area.