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E.ON

Ecobuild 2011

We designed an open stand, bringing in the FA cup and some freestyle footballers – which really drew the crowds. By advertising this to our target audience before hand through postcards and e-shots, we pre-booked appointments for the day.

 

Our Clear Approach

Challenge

Drive exhibitions appointments for the E.ON Sustainable Energy team.

Learning

Organisations need a partner to guide them through the complexities and legislation when trying to save energy.

Expression

Together we’re a powerful team.

Activation

Pre-event communications, pictures with the FA cup and the highlight of branded freestyle footballers drawing the crowds (and appointments!).

Result

Data, appointments and a powerful statement beyond target. We impressed the client to the point we got a lot of briefs within days of completing the event.

Clarity’s innovative approach to sustainability really delivers. You know they care about the results of the work they produce and never lose interest after the invoice is paid – adding value for the ling term.
Rachel Hodge
Former Communications Manager, E.ON Sustainable Energy

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