Warm welcome to solar
E.ON, with Nottingham City Council were installing the largest arrays of solar PV on social housing properties in the UK. They needed clear, compelling communications to get the residents on board.
Our Clear Approach
The materials previously were quite extensive and technical. With the disruption the installs cause the residents, clear compelling communications are needed to draw out the benefits.
Tailoring the materials to the specific Council and geography creates a significant uplift in engagement.
‘A warm welcome’ to their new energy saving home upgrade
A short, fun welcome process of letter, call, tea bag postcard & a calendar showing dates of key local & environmental activities.
Feedback from Council, RSL & tenant engagement has been very positive. E.ON has been able to use these energy communications as a bevaviour change differentiator, to be chosen for other projects around the UK.