next previous
E.ON

Warm welcome to solar

E.ON, with Nottingham City Council were installing the largest arrays of solar PV on social housing properties in the UK. They needed clear, compelling communications to get the residents on board.

 

Our Clear Approach

Challenge

The materials previously were quite extensive and technical. With the disruption the installs cause the residents, clear compelling communications are needed to draw out the benefits.

Learning

Tailoring the materials to the specific Council and geography creates a significant uplift in engagement.

Expression

‘A warm welcome’ to their new energy saving home upgrade

Activation

A short, fun welcome process of letter, call, tea bag postcard & a calendar showing dates of key local & environmental activities.

Result

Feedback from Council, RSL & tenant engagement has been very positive. E.ON has been able to use these energy communications as a bevaviour change differentiator, to be chosen for other projects around the UK.

 

Clarity are likeable, knowledgeable and make a point of listening properly to the brief presented which means that the creative proposals are nearly always presented as expected and to a high specification.
Samantha Thompson,
Campaign Manager, E.ON Connecting Energies

Connect with us

Want to know what we’re up to? Sign up for our newsletter for the latest updates.