Unusually for a marketing agency, we will often, when requested, become involved in the clients product and service development processes. The reason for this is that we can bring the research, insights and lifecycle thinking to help minimise the impact from the offering – helping meet customer needs more sustainably.

Radical approaches, considering the whole product lifecycle and approaches such as bio-mimicry mean revolutionary, rather than evolutionary offerings can be established, ones that can truly differentiate in the marketplace, especially when backed with true sustainability communications expertise.