Research & Green Segmentation
Research drives the insights that make high performing campaigns. In addition to bespoke research programmes, Clarity Sustainability offer a number of tools designed to support research in this area:
Green Marketing Audit
A thorough, objective review of your brand, product or organisation using a combination of customer research and segmentation, stakeholder analysis, competitor analysis, industry analysis and benchmarking processes. From this we identify the primary risks and opportunities, to help you prioritise where your green marketing can generate the best returns.
As with everything in life, sustainability developments and communications does not appeal to everyone equally. This is true for both B2B and B2C brands, your employees and wider stakeholders. It is however vitally important because we have the tools to help you target specific individuals, develop tailored propositions and generate a greater return on your marketing investment.
It is the organisations stakeholders that ensure whether sustainability communications are authentic and how they perform in the marketplace. To maximise opportunity and minimise potential backlash, this 360° research exercise engages all of you stakeholder groups, including Consumers, Community, Employees, Investors, Regulators, Interest Groups and Suppliers to establish their views, areas on concern and opportunity. The subsequent analysis then prioritises actionable steps to take the sustainability communications and green marketing forwards.