Avoiding Greenwash

What is greenwash? We believe greenwash is green marketing misrepresentation, unsubstantiated and occasionally insincere claims about a company’s sustainability, environmental or social products, services or actions. It generally has the opposite affect on the company’s reputation and PR, if claims are not what they seem initially and can not be backed up.

This short webinar extract explores how and why companies could find themselves inadvertantly greenwashing, with examples of what not to do as well as how to avoid greenwashing and how to make a well substantiated claim.