The Underestimated Scale of Water Usage

42% of people have no idea how much water they use everyday. Even the people who think they do tend to vastly underestimate the amount they use.  Tony Rheinberg, Marketing Manager, Ideal Standard, sets the record straight.

This is a major problem when parts of the UK have less water per person than the Sudan. Clarity has a specialism in supporting clients with water sector communications.


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Water usage in the UK