What is Green Marketing?
What is Green marketing? We believe it is where social and environmentally prefereable innovation and communication is utilised as a competitive advantage. In this webinar Leigh Tymms, Green Marketing & CSR Specialist, gives an overview of the changing marketplace before reviewing the principles that underpin effective green marketing and detailing the definition as we see it.
Leigh gives some practical measures for implementation, including removing greenwash and maximising engagement. After your done, have a look at our full range of green and environmental sector marketing services.
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